هذا هو الجزء الثاني من الدليل المصور لسلسلة تطوير المنتجات. في المقالة السابقة، قدمنا مذهلة الملعب مصعد الملعب مثال القصص القصيرة واصفا منتجاتنا والتأكد من جوهر رؤيتنا كان الناس المنتج يريدون حقا للاستخدام. على الرغم من أننا ما زلنا في وقت مبكر جدا في استراتيجية منتجاتنا، أخذ لحظة "الانتقال إلى الأمام" لمراجعة بعض استراتيجيات الأعمال الآن سوف تسمح لنا لإجراء محادثات أعمق طوال عملية تطوير المنتجات.
Business Model Comparison to help with gtm or go to market strategy
نص القصة المصورة
Revenue Model
Selling Licenses to a Company
Enterprise
50 Licenses for $49.95 per Year
Buy Now
Ad Revenue
Consumer
Free Cupcakes on the 7th floor kitchen
Growth Model
The IT deparment will log in to solomofoo.com and purchase licenses for however many users they need.
Convincing HR this is a Great Benefit
As part of the in-app experience ad banners will be shown to users.
Viral Usage
CLICK ME!!!! I'm an Ad!
Five EASY ways to improve Company Morale
Follow me and all my snacks. Just Install SoLoMoFoo
User Benefits
Go after the HR market who has budget to afford the software, that IT will then install. Sponsored blog posts on tips and tricks is a great channel.
Happier Employees
I love the increase in free food in the office!
Whenever food is shared, add the ability to leave a print out with a QR code for people to subscribe to updates.
Personal Praise
You just received a new review
Corporate customers are happy if their employees are happy. When employees are hangry, everyone loses!
For the person bringing in the snack, feeling appreciated for their craft is a major ego boost.
AMAZING CUPCAKE
Risk
Legal Liability
Please be very careful. You already know you have a dangerous peanut allergy!
Strangers Showing Up
Who are these people?!
Companies don't want to be liable if there is a bad reaction to free food and they are perceived as being a part of the process and therefore responsible.
If random people start showing up at the door the person who posted the food is going to look foolish! In the enterprise version alerts are automatically localized to the company.