Personer er visuelle historier, der beskriver de faktiske kunder. Personer tegner et detaljeret billede af brugeren, hvad de vil opnå, hvilken viden eller færdigheder de måske eller måske ikke har, og hvorfor visse ting kan være vigtigere for dem. De produkter eller tjenester, du designer, forsøger at løse disse kunders problemer. Personas hjælper holdet med at fokusere på brugercentreret design.
When creating personas, consider pulling from lots of different categories. I've used Porter's Five Forces to create these categories. You should consider anyone in your supply chain or anyone who influences your bottom line.
Storyboard Tekst
Customers
Resellers
Advocates
People who will buy or use your product or service.
Partners
People who will sell your product or service for you.
Policy Influencers or Regulators
People who recommend your product or service to potential customers.
Internal Users
People who sell their own product or service to a similar demographic as yours.
People who influence the rules about selling your product or service.
People who may manage or administrate your product or service, but are not customers.