Customer Journey Mapping is an extremely effective way to "walk a mile" in your prototypical customers' shoes. Start your map by focusing on a particular problem the customer is having. Acknowledge that this problem exists, and look for ways to solve it. By the end of your map, you should know how your product improves the customer's quality of life and gets rid of their problem. That becomes your sales pitch.
MAPA DE VIAJE DEL CLIENTE Un mapa de viaje del cliente muestra la historia de la experiencia de un cliente con su producto. Comienza con el contacto inicial y por qué tuvieron necesidad de su producto, y termina con el uso del producto para lograr un determinado resultado.