Ovo je peti dio našeg Illustrated Guide to Product Development serije. Tijekom ove serije produžili smo ideju o proizvodu u poslovni koncept, početak Go-to-Market plana i razvijene osobine kako bismo odgovarali svim tim dijelovima. Opetovali smo i opetovano upozorili da je najveći rizik da tvrtka, novi proizvod ili usluga imaju nešto što nitko ne želi. U ovom članku ćemo analizirati nekoliko pretpostavki koje smo napravili, kako oni utječu na naš rad i kako ih možemo testirati. Mnogi od aspekata našeg poslovnog plana zahtijevaju pretpostavku da je istina, ali ako je iznenada prethodna pretpostavka lažna, veliki dio budućeg rada može i treba biti preskočen.
SoLoMoFoo Validating Assumptions - Validate your business assumptions and ideas before you invest time and money
Storyboard Tekst
Baking Bridget Exists
Assumption
I hope people find my cupcakes!
Survey Office Workers
Test
Do you bring food in to share with your office?
How many average servings are there?
4 Times per Year
Switch to Lunch Meeting Larry
Change if Test Fails
I hope people find the left over Chinese Food!
People will make food and want to give it away for free at work.
People Will Use an App
Create a survey to determine how many people bring in free food, and how often. ALSO create a formula with a baseline required to pass.
Offer a Cupcake to Install an App
10 Servings
Switch the scenario to food being provided from left over meetings and see how this evolves the product.
Ring a Physical Bell
Cupcakes in the Breakroom!
Share Food
ALERT!
Cupcakes in the Breakroom!
If I give you this cupcake, will you install SoLoMoFoo?
Ring bell to alert people to free food!
Ding
Ding
People will be willing to go to the effort to post and watch for free alerts.
People Like Free Food
FREE
FREE
This assumption is really two fold: 1) Will people install an app to RECEIVE free food? 2) Will people install an app to PROMOTE free food?
Leave Free Food in a Kitchen
Create a physical mechanism to alert people in the company about free food. No app required!
Come Up with a New Idea
Hmm...
People will eat free food found in the kitchen.
FREE
Test if people will eat free food in a kitchen, we can go and buy cupcakes and leave them in the kitchen. Come back an hour later... Probably all gone.
If no one wants your cupcakes, get a glass of milk, eat your cupcakes, and brainstorm a new business idea!