Transcontinental Railroad: Create an Advertisement Activity

Teachers can expose students to posters advertising for labor on the construction of the railroad as well as the advertisements after construction that promoted the new line and travel from coast to coast. Students can learn how many people sought opportunity working on the railroads and towns and businesses sprung up along its construction. They can also see how the completion of the railroad allowed people to travel much faster for business or pleasure. Looking at primary sources gives students a deeper understanding of the time period. They can pay special attention to the graphics and fonts utilized as well as the language used to entice potential workers or travelers.

In this activity, students will create an advertisement for the Transcontinental Railroad. They should include a headline, tagline (catchy slogan) and description of the services. They should also include a background scene or pattern as well as any other appropriate items, characters, maps, symbols, or scenes to illustrate their advertisement.