Aceasta este a doua parte a ghidului nostru ilustrat pentru dezvoltarea produselor. În articolul precedent, am realizat un exemplu de scenă ascendentă, care descrie produsul nostru și ne asigurăm că nucleul viziunii noastre a fost un produs pe care oamenii ar dori cu adevărat să îl folosească. Cu toate că suntem încă foarte devreme în strategia noastră de produse, luăm un moment pentru a "trece înainte" pentru a revizui câteva strategii de afaceri, care ne vor permite acum să purtăm conversații mai profunde pe tot parcursul procesului de dezvoltare a produselor.
Business Model Comparison to help with gtm or go to market strategy
Storyboard Text
Revenue Model
Selling Licenses to a Company
Enterprise
50 Licenses for $49.95 per Year
Buy Now
Ad Revenue
Consumer
Free Cupcakes on the 7th floor kitchen
Growth Model
The IT deparment will log in to solomofoo.com and purchase licenses for however many users they need.
Convincing HR this is a Great Benefit
As part of the in-app experience ad banners will be shown to users.
Viral Usage
CLICK ME!!!! I'm an Ad!
Five EASY ways to improve Company Morale
Follow me and all my snacks. Just Install SoLoMoFoo
User Benefits
Go after the HR market who has budget to afford the software, that IT will then install. Sponsored blog posts on tips and tricks is a great channel.
Happier Employees
I love the increase in free food in the office!
Whenever food is shared, add the ability to leave a print out with a QR code for people to subscribe to updates.
Personal Praise
You just received a new review
Corporate customers are happy if their employees are happy. When employees are hangry, everyone loses!
For the person bringing in the snack, feeling appreciated for their craft is a major ego boost.
AMAZING CUPCAKE
Risk
Legal Liability
Please be very careful. You already know you have a dangerous peanut allergy!
Strangers Showing Up
Who are these people?!
Companies don't want to be liable if there is a bad reaction to free food and they are perceived as being a part of the process and therefore responsible.
If random people start showing up at the door the person who posted the food is going to look foolish! In the enterprise version alerts are automatically localized to the company.