PEST Narrative
Tento príbeh môžete nájsť v nasledujúcich článkoch a zdrojoch:
Analýza PEST
od Nathanaela Okhuysena
Pri príprave na budúcnosť sa spoločnosti podieľajú na strategickom plánovaní. Tento proces sa zameriava na faktory vnútri aj mimo spoločnosti a často využíva SWOT analýzu alebo podobný rámec na usporiadanie získaných informácií. Strategické plánovanie, ktoré skúma vonkajšie faktory, sa nazýva environmentálne skenovanie.
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Storyboard Popis
PEST analysis example - environmental scanning
Text z Príbehu
- Recently, Sophie has thought about selling her crafts online. She likes it as a hobby, but wants to know how viable it would be for supplementing her income.
- She worries it won't be successful though. She knows other people who have poured time and money into their online businesses without ever turning a profit.
- Sophie decides to do some environmental scanning to decide if it's a good time to start an online store. She uses Storyboard That to organize her research, analyze opportunities, and inform her business plan.
- Storyboard That's presentation options help her discuss her idea to fellow hobbyists, and even secure a small business loan.
- Because she did her research and prepared, Sophie is careful in transitioning her hobby into a job. She has realistic expectations, and is prepared for the future. She is the proud operator of a successful small business!
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