Customer Journey Map for HR Hailey
Najdete storyboard v naslednjih členih in virov:
Kako Ustvariti Karto Potovanja Strank
Avtor: Aaron Sherman
To je četrti del našega Illustrated Vodnik za razvoj izdelkov serije. Del razvoja izdelka je razumevanje vaše stranke. Stranka Potovanje Mapiranje je proces gledaš serije end-to-end dogodkov, ki sestavljajo celotno zgodbo, preden vaš izdelek / storitev, ki uporabljajo svoj izdelek / storitev, in po. Te karte lahko postane precej dolg in vključuje številne akterje ali personas. Ne sme biti niti linearna. S preučevanjem teh različnih potovanj strank, je mogoče opredeliti ključne primerov uporabe, ki jih potrebuje vaš izdelek / storitev narediti zelo dobro. To bi moralo vključevati vse, ki trenutno povzroča veliko žalosti stranke (pogosto brez pravega razloga), in primeri uporabe, ki resnično izboljšajo ponudbo jedro izdelka.
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Snemalna Knjiga Opis
Customer Journey Map / Customer Journey Mapping
Snemalna Knjiga Besedilo
- Acme Co has a Morale Problem
- Employee retention rate is becoming a problem.
- HR Hailey Begins to Research Ideas
- Improve Company Moral
- Ten Quick and Cheap Tips to Improve Company Morale
- SoLoMoFoo is First Discovered
- Ten Quick and Cheap Tips to Improve Company Morale
- Workplace Social Food Sharing Network
- Call to Action to Get Started
- • Share Free Food at Work • Increase Sense of Community • Quick and Easy to Get Started
- Email Setup Instructions
- HR Hailey is informed by the CEO that morale in the company is low, and this is causing employees to quit.
- IT Ivan Recieves a Notification
- To: IT IVAN
- HR Hailey would like you to install and deploy SoLoMoFoo to your company. This should take about ten minutes and is completely painless. Thanks, SoLoMoFoo Team
- HR Hailey doesn't know what she is looking for and starts by reading a few blogs looking for tips and tricks.
- The Following Week
- Is it just me, or is work more fun now that SoLoMoFoo is causing all these impromptu snack breaks?
- The idea of sharing food and creating more of a community in the office intrigues HR Hailey.
- One Month Later
- After reading the SoLoMoFoo website, HR Hailey is even more convinced this is a great product and emails instructions to IT Ivan.
- Well Deserved Praise
- Our latest employee happiness survey is the best it has been in months. Thank you!
- IT Ivan receives an email with instructions and is easily able to setup and deploy SoLoMoFoo.
- Acme Co. has really gotten into using SoLoMoFoo and lots of great conversations are happening in the kitchen.
- HR Hailey reviews the usage of SoLoMoFoo to really see how much people are using it.
- People are using SoLoMoFoo a lot.
- Charlie the CEO invites HR Hailey into his office to congratulate on her on quickly and cost effectively improving team morale.
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