Customer Journey Mapping is an extremely effective way to "walk a mile" in your prototypical customers' shoes. Start your map by focusing on a particular problem the customer is having. Acknowledge that this problem exists, and look for ways to solve it. By the end of your map, you should know how your product improves the customer's quality of life and gets rid of their problem. That becomes your sales pitch.
ZEMLJEVID POTOVANJA S STRANKAMI Zemljevid potovanja strank prikazuje zgodbo o izkušnji kupca z vašim izdelkom. Začne se z začetnim stikom in zakaj so potrebovali vaš izdelek in se konča z njimi z uporabo izdelka, da doseže določen rezultat.