SoLoMoFoo Business Model Comparison
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Så här Väljer du Rätt Strategi för Go-to-Market
Av Aaron Sherman
Det här är den andra delen av vår Illustrerade Guide till Produktutvecklingsserie. I den föregående artikeln gjorde vi ett fantastiskt lyftstegs exempel storyboard som beskriver vår produkt och ser till att kärnan i vår vision var en produkt som folk verkligen skulle vilja använda. Trots att vi fortfarande är mycket tidiga i vår produktstrategi, tar vi en stund att "hoppa framåt" för att se över några affärsstrategier, så att vi kan få djupare samtal under hela produktutvecklingsprocessen.
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Storyboard Beskrivning
Business Model Comparison to help with gtm or go to market strategy
Storyboard Text
- Revenue Model
- Selling Licenses to a Company
- Enterprise
- 50 Licenses for $49.95 per Year
- Buy Now
- Ad Revenue
- Consumer
- Free Cupcakes on the 7th floor kitchen
- Growth Model
- The IT deparment will log in to solomofoo.com and purchase licenses for however many users they need.
- Convincing HR this is a Great Benefit
- As part of the in-app experience ad banners will be shown to users.
- Viral Usage
- CLICK ME!!!! I'm an Ad!
- Five EASY ways to improve Company Morale
- Follow me and all my snacks. Just Install SoLoMoFoo
- User Benefits
- Go after the HR market who has budget to afford the software, that IT will then install. Sponsored blog posts on tips and tricks is a great channel.
- Happier Employees
- I love the increase in free food in the office!
- Whenever food is shared, add the ability to leave a print out with a QR code for people to subscribe to updates.
- Personal Praise
- You just received a new review
- Corporate customers are happy if their employees are happy. When employees are hangry, everyone loses!
- For the person bringing in the snack, feeling appreciated for their craft is a major ego boost.
- AMAZING CUPCAKE
- Risk
- Legal Liability
- Please be very careful. You already know you have a dangerous peanut allergy!
- Strangers Showing Up
- Who are these people?!
- Companies don't want to be liable if there is a bad reaction to free food and they are perceived as being a part of the process and therefore responsible.
- If random people start showing up at the door the person who posted the food is going to look foolish! In the enterprise version alerts are automatically localized to the company.
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