Personas on visuaalne lood, mis kirjeldavad tegelikke kliente. Personas juhtida detailse pildi alla, mida nad tahavad saavutada, milliseid teadmisi või oskusi, mida nad võivad või ei pruugi olla, ja miks teatud asju võib olla neile oluline. Toodete või teenuste teil kavandada proovida lahendada need kliendi probleeme. Personas aidata meeskond keskenduda kasutaja keskendunud disaini.
When creating personas, consider pulling from lots of different categories. I've used Porter's Five Forces to create these categories. You should consider anyone in your supply chain or anyone who influences your bottom line.
Süžeeskeem Tekst
Customers
Resellers
Advocates
People who will buy or use your product or service.
Partners
People who will sell your product or service for you.
Policy Influencers or Regulators
People who recommend your product or service to potential customers.
Internal Users
People who sell their own product or service to a similar demographic as yours.
People who influence the rules about selling your product or service.
People who may manage or administrate your product or service, but are not customers.