This is the fourth part of our Illustrated Guide to Product Development series.
Part of product development is understanding your customers. Customer Journey Mapping is the process of looking at the end-to-end series of events that make up the entire story of before your product/service, using your product/service, and after.
These maps can become quite long and involve many actors or personas. They may not even be linear. By examining these different customer journeys, it is possible to identify key use cases that your product/service needs to do incredibly well. This should include anything that is currently causing a lot of customer grief (often for no good reason), and use cases that really improve the core product offering.
Journey Maps are narrative stories of your users that allow you to see how a customer may have a need for your product, how they would come across your product, and how your product can benefit them. Creating these maps lets us realize where we may have flaws or gaps in our marketing strategy or use case scenarios. Having a real and relatable customer story allows us to come up with the most logical solutions for our problems.
HR Hailey is informed by the CEO that morale in the company is low, and this is causing employees to quit.
Slide: 2
HR Hailey Begins to Research Ideas
Ten Quick and Cheap Tips to Improve Company Morale
HR Hailey doesn't know what she is looking for and starts by reading a few blogs looking for tips and tricks.
Slide: 3
SoLoMoFoo is First Discovered
Ten Quick and Cheap Tips to Improve Company Morale
Workplace Social Food Sharing Network
The idea of sharing food and creating more of a community in the office intrigues HR Hailey.
Slide: 4
Call to Action to Get Started
• Share Free Food at Work• Increase Sense of Community• Quick and Easy to Get Started
Email Setup Instructions
After reading the SoLoMoFoo website, HR Hailey is even more convinced this is a great product and emails instructions to IT Ivan.
Slide: 5
IT Ivan Recieves a Notification
To: IT IVAN
HR Hailey would like you to install and deploy SoLoMoFoo to your company. This should take about ten minutes and is completely painless.Thanks,SoLoMoFoo Team
IT Ivan receives an email with instructions and is easily able to setup and deploy SoLoMoFoo.
Slide: 6
The Following Week
Is it just me, or is work more fun now that SoLoMoFoo is causing all these impromptu snack breaks?
Acme Co. has really gotten into using SoLoMoFoo and lots of great conversations are happening in the kitchen.
Slide: 7
One Month Later
Improve Company Moral
People are using SoLoMoFoo a lot.
HR Hailey reviews the usage of SoLoMoFoo to really see how much people are using it.
Slide: 8
Well Deserved Praise
Our latest employee happiness survey is the best it has been in months. Thank you!
Charlie the CEO invites HR Hailey into his office to congratulate on her on quickly and cost effectively improving team morale.
Over 30 Million Storyboards Created
No Downloads, No Credit Card, and No Login Needed to Try!
We use cookies so you get the best experience, Privacy Policy