Customer Journey Mapping is an extremely effective way to "walk a mile" in your prototypical customers' shoes. Start your map by focusing on a particular problem the customer is having. Acknowledge that this problem exists, and look for ways to solve it. By the end of your map, you should know how your product improves the customer's quality of life and gets rid of their problem. That becomes your sales pitch.
Storyboard That's Illustrated Guide to Business Terms - A customer journey map shows the story of a customer’s experience with your product. It begins with the initial contact and why they had a need for your product, and ends with them using the product to achieve a certain result.
Storyboard Text
CUSTOMER JOURNEY MAP A customer journey map shows the story of a customer’s experience with your product. It begins with the initial contact and why they had a need for your product, and ends with them using the product to achieve a certain result.