Measuring monthly recurring revenue is very important, especially when it comes to SaaS companies who rely on recurring subscription as their primary means of income. Focusing on MRR simplifies income calculations and allows a company to know exactly how much money they’re bringing in month to month.
Storyboard That's Illustrated Guide to Business Terms - Monthly recurring revenue, or MRR for short, is income that a company will receive every thirty days. Typically this income comes in the form of monthly subscription payments.
Storyboard Text
MONTHLY RECURRING REVENUE (MRR) Monthly recurring revenue, or MRR for short, is income that a company will receive every thirty days. Typically this income comes in the form of monthly subscription payments.