User Persona
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User Persona: Definition and Examples
User personas are fictitious replications of a prototypical user that match certain characteristics. They are usually given an alliterative name like Salesperson Sam, or Developer Dave. You can use a persona map to list out the customers key attributes, problems, and needs. Creating user personas helps a company step into the shoes of their target customers. It allows the company to experience the problems that their potential customers are having and leads them down the marketing channels where their potential customers will be looking for solutions.
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Storyboard Description
Storyboard That's Illustrated Guide to Business Terms - A user persona is a prototypical user who holds certain characteristics that all other similar users hold. Most products have various types of target users, and there is distinct user persona for each one.
Storyboard Text
- USER PERSONAA user persona is a prototypical user who holds certain characteristics that all other similar users hold. Most products have various types of target users, and there is distinct user persona for each one.
- MARKETING CHANNELS
- MARKETING CHANNELS
- PERSONA
- USAGE
- USAGE
- GOALS
- GOALS
- PERSONA
- MARKETING CHANNELS
- MARKETING CHANNELS
- PERSONA
- USAGE
- PERSONA
- USAGE
- GOALS
- GOALS
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