A company vision is a short statement or paragraph that will tell readers who your company is, why they are doing the work they’re doing, and how they will do it. They are generally short and simple, providing just enough information to either entice readers into wanting to know more or let them know this is not the company they are looking for. Creating a strong and concise company vision serves as a stable backbone to a company, and can be referenced when planning new projects, forming new partners, or onboarding employees. Follow these 5 steps to create an effective company vision.