Corporate Value Proposition Template 4

A value proposition, otherwise known as your unique selling proposition (USP), is what separates your business from the rest of the companies in your market. It’s what makes your company and your product unique. Your value proposition should appeal directly to your intended target audience and should speak to their needs or concerns. Having a strong value proposition is essential in today’s world. With countless competitors in virtually every market, it’s necessary to make your product stand out and prove to potential buyers that you’re the right choice.