Pinterest images are a taste of what your business has to offer, whether that's a product or service people can purchase or a blog post that they might want to read. A good image that shows a potential customer or new reader what to expect will encourage them to save the pin to their own collections, thus creating a wider network of people you can reach.
Pinterest's ideal image dimensions are 600 x 900 px. Taller images may be penalized, although adding variation to your image sizes within those dimensions can make your boards look more fun.
3 Tips for Creating the Perfect Pinterest Image
Define Your Product
If you sell a product or service, your images will look different than if you're getting people to read your latest blog post. Both of these types of posts are great to have on Pinterest, but it's important to make sure the type of image you create makes it clear whether you're publishing something to read or something to buy.
Have a Clear Call to Action
It's tempting to fill the entire image with information, but simple is best with Pinterest. Your image will be displayed alongside similar content, so it's important to make yours stand out. How can you do that? Tell your audience what it is they'll find when they click through to your website with a pithy title on the image that's large, clear, and easy to read.
Keep It Consistent
Once you find a layout formula or two that work well, keep using it! Change up images and colors to keep audiences from being bored of seeing the same thing every time, but make sure you're staying true to your brand.
Frequently Asked Questions About Creating Pinterest Images
Should I use text on my Pinterest images?
Yes, text overlays can help your images stand out and provide context to your pins.
What kind of fonts should I use on my Pinterest images?
Sans-serif fonts tend to be more legible on smaller screens, but you can experiment with different fonts to see what works best for your brand.
How many images should I include in one pin?
It's recommended to stick to one image per pin, but you can create multiple pins for the same piece of content with different images and text overlays.
What kind of images work best on Pinterest?
High-quality, visually appealing images tend to perform well on Pinterest. You can also experiment with different types of images, such as product photos, lifestyle shots, and graphics.
How do I optimize my Pinterest images for search?
Use descriptive filenames and alt text, include relevant keywords in your pin descriptions, and make sure your pins are categorized correctly.
How many Pinterest images should I create per blog post?
It's recommended to create at least two to three Pinterest images per blog post to maximize your reach and engagement.
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