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Guide to Tone, Mood and Style
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You can find this storyboard in the following articles and resources:
Layout and Composition Tips
By Sarah Laroche
Every great storyboard needs to start somewhere, and that somewhere is with a great layout. There are many things that go into making a storyboard excellent, but it always rests on its foundation: the layout.
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Plot Diagram
Ethos, Pathos, Logos
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Storyboard Text
NEGATIVE
POOR
He made his way to the house...
GOOD
He made his way to the house...
NEUTRAL
Negative tones and styles are great for mystery, suspense, horror, and other events associated with "negative" emotions.
The bright colors of the scene and objects do not exude a dark or mysterious tone.
Why is the printer always out of ink?
By using darker, muted colors and a limited palette, it is easier to convey a dark impression.
Why is the printer always out of ink?
A neutral tone and style are great for realistic situations, product pitches, and commercials.
The clashing styles and bright colors do not evoke a feeling of neutrality.
Limiting the amount excessive filters and cartoon-y objects can create a more neutral and realistic appearance.
POSITIVE
I am having such a great time at the beach!
I am having such a great time at the beach!
Positive tones and styles work well for upbeat stories, inspirational pieces, and product pitches.
The lack of variety in the color palette, along with the rigid set up, can make a scene look drab and uninspired.
By using more vibrant and expressive imagery and color a happy tone is more easily conveyed to the viewer.
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